Google — Eva Henry

Challenge: Local news is fading fast, and with it, our connection to what’s happening nearby. Google wants to help bring these vital sources back into the spotlight by creating a new way for people to easily access trusted, local updates all in one place.

Solution: The internet provides us with a 24/7 barrage of news and entertainment.

As a result, we’ve become experts on the trendiest hotspots in the Maldives, the latest emerging talent in Hollywood, and a million other things. But do we have any idea what’s going on in our local communities?

It’s time to click on your hometown link.

OOH:

Fishkill, NY

ACTIVATION:

Script:

:60 Google - Your Hometown Link

[Breaking news graphic flashes]

SFX: Breaking news sounds used on CNN, NBC, Fox News, etc.

Cut to news anchor — camera focuses in, anchor looks directly into the camera

Good evening.

Nothing brings me more joy than sharing the latest global news with each and every one of you.

But tonight, I’d like to discuss something a little closer to home.

In our world of 24/7 news and entertainment, it’s easy to lose sight of local stories.

Like all of you, I find myself more connected than ever before — and yet, I have no idea what’s going on in my own backyard.

Google’s Local Rundown provides me with real-time updates on the latest developments in my local community. Simply search for your hometown, or get push notifications sent straight to your phone.

I’m always on top of breaking news from around the world.

But I also know how important it is to maintain your hometown link, too.

End Card: Scan the QR code now to learn more about Google’s Local Rundown.

[Logo]