A campaign that shows those who don’t know jack about jackfruit just how jacked this fruit really is,

one ad at a time.

CW: Paige Yoskin

CAPTION: Listen we’ll be the first to admit, there are lots of things we don’t know jack about. But, one thing we do know is Jackfruit. Do you?

We’re challenging everyday shoppers to either prove their produce prowess, or buckle under the pressure of the formidable fruit. Look out for Jack or Fact Trivia stands coming to Trader Joe’s stores near you to have the chance to compete for a jacked up winner’s package. Simply prove your Jackfruit IQ by correctly answering our trivia questions to enter the parking lot, victorious. 

Do you have what it takes to win the jackpot, or do you not know jack about Jackfruit?

#JackorFact #Don’tKnowJack

(Shopping bag & preparation gloves)