Challenge: Show how Wise is the best answer for people who need to do things in other currencies.

AD & CW: Eva Henry, Julie Lee

Solution: We’re translating banks BS. This campaign is designed to cut through the confusion of international banking jargon and position Wise as the transparent alternative. Banks use complicated terms to disguise hidden fees and unfair exchange rates - Banktionary flips the script by translating these terms into what they really mean.

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